Expert Denver SEO Consultant for Local Businesses

I'm Tracey Poland, a Colorado native and Denver SEO Consultant with over 20 years helping businesses dominate local search results, where I personally handle everything: no outsourcing, no agencies. Your business works directly with me from strategy through execution.

My Goal is to Grow Your Local Denver Business:

• Attract the right customers actively looking for you

• Increase qualified website traffic and conversions

• Build local authority and trustworthiness

• Become the top choice in your local community

My Denver Search Engine Marketing Advantages:

• I become an extension of your team: I integrate seamlessly with your existing staff and work as a collaborative partner, not just a vendor.

• Colorado native: Deep knowledge of the Denver market and neighborhoods.

• Flexible engagement: Custom pricing, no long contracts.

• Results-focused: I prioritize leads, conversions, and revenue growth, not just rankings.

• AI-ready: Specialized local marketing strategies for being cited or recommended in AI models.

Strategic SEO Consultant Services Offered:

As your dedicated senior-level SEO strategist, I provide customized, high-impact strategies, not a fixed local SEO package. My expertise covers the essential drivers of local growth, including:

• Google Business Profile Services & (GBP) management, advanced optimization, and multi-platform listing management (Yext)

• On-page SEO & Off-page SEO

• Local AI SEO strategies and future-proofing

• Technical Site Audit and holistic website SEO/site structure optimization

• Content creation coupled with Conversion Rate Optimization (CRO).

• Reputation management, review generation, and local YouTube marketing

• Text Marketing

My expertise is not limited to this list of local SEO services. If your goal involves verified local growth, I have over 20 years of proven expertise to lead it.

Tired of being invisible online?

Become the top choice in your area!

Kristen Sanchez

Century Communities

You would be lucky to have Tracey on your team! We worked together on a large-scale project, and she was knowledgeable, decisive, and a wonderful team member! And, she has a great sense of humor. If you want your SEO project done right, hire Tracey!

happy Local SEO reviews

Chris Pace

Banner Health

Tracey is an expert at digital marketing and we were fortunate to have her on the team. In her time with Banner she was able to optimize our Google listings, make huge improvements in our Apple Business listings, and make key improvements in our Yext platform. I would recommend Tracey for any position that allows her to demonstrate those technical skills and make huge strides toward an improved digital presence.

Patrick Knauer

Banner Health

First and foremost, Tracey is a pleasure to work with. She's very committed to her work and approaches projects with skill, craft and an experienced hand. What I most enjoyed about working alongside Tracey was her relentless pursuit of perfection. She understands that by doing 1,000 little things properly, big results will follow. Tracey is also a very good communicator and prepares in advance with visuals, data and examples so that her audience can easily follow and understand. Highly recommend as part of any digital marketing team.

Do You Have Local Search Engine Optimization Questions?

Wondering why your Local SEO, website, or Google Business Profile isn't working hard enough for you?

Contact me today and let’s make it happen!

Common questions from local businesses about seo

What does an SEO consultant actually do for my business?

An SEO consultant analyzes your website and online presence, identifies opportunities to improve visibility, and implements strategies to help you rank higher in search results. I handle technical audits, keyword research, content optimization, competitor analysis, link building strategies, and ongoing performance tracking to ensure your business gets found by customers actively searching for your services.

What's the difference between hiring an SEO consultant vs an agency?

As an SEO consultant, I provide personalized, hands-on service where you work directly with me. I'll learn your business and what your customers are looking for. Agencies often assign multiple team members to your account, outsource tasks to junior staff or overseas teams, and use templated approaches across many clients. With a consultant, you get dedicated attention, faster communication, and personalized service.

What Google Business Profile mistakes do you see businesses making most often?

The most common mistakes I see are incomplete profiles, choosing the wrong business categories or not enough of them, poor quality or missing photos, not responding to reviews, and neglecting regular posts and updates. Many GPSs don't match the website and don't have keyword-optimized content that matches how customers actually search. These mistakes cost you visibility in Google Maps.

Can you guarantee I'll rank number one or when I'll rank number one Google?

No ethical SEO consultant can guarantee specific rankings because Google's algorithm constantly changes, and many factors are outside anyone's control. What I can guarantee is transparent work following best practices, measurable improvements in your overall visibility and traffic, regular communication about what's working, and dedication to achieving the best possible results for your business. There can be very quick wins, but it can't be guaranteed. I take time daily to learn more about the industry and updates to help my clients.

Do I need ongoing Google Business Profile management or just setup?

It depends on your goals and capacity. A one-time setup and optimization gets your profile properly configured with accurate information, keywords, photos, and services. However, ongoing management keeps your profile active with regular posts, review responses, Q&A monitoring, and photo updates, which signals to Google that your business is engaged and can improve your ranking. If you don't have time to maintain it yourself, ongoing management is worth the investment.

Can you take over management of my existing Google Business Profile?

Yes, you can give me management access to your existing Google Business Profile. Whether it needs a complete overhaul or ongoing management, I'll ensure your profile is fully optimized with accurate information, strategic keywords, engaging posts, and review management. This is often one of the quickest ways to improve your local search visibility.

How do you stay current with Google algorithm changes and SEO updates?

SEO evolves constantly, and I stay ahead by following industry publications, attending conferences, participating in professional communities, and continuously testing strategies with real client websites. With over 20 years in the field, I've navigated countless algorithm updates and understand how to adapt strategies quickly when changes happen.

Do you offer hourly SEO consulting to ask questions and what options are available?

I offer both options depending on your needs. Hourly consulting works well for businesses that need strategic guidance, one-time audits, or occasional expert advice. Monthly retainers are better for ongoing optimization, implementation, and results tracking. We can discuss which approach makes the most sense based on your goals, timeline, and how hands-on you want to be with the work.

Why isn't my business showing up on Google Maps?

There are several common reasons your Google Business Profile might not be verified or optimized: you're using the wrong business categories, your NAP (name, address, phone) information is inconsistent across the web or on your website, you have few or no reviews, or your website lacks location information. I start by diagnosing exactly why you're not visible and then implement fixes to get you showing up how your customers are searching.

My competitor outranks me on Google - what can I do about it?

I review your site and your competitors to understand why they're ranking higher, looking at their website optimization, backlink profile, Google Business Profile strength, review quantity and quality, content strategy, and technical SEO. Then I develop a customized plan based on your budget and timing. Often, there are quick wins I can implement while building a long-term strategy to surpass them in search results for all the major searched keywords.

How can I get more customers from Google search?

Getting more customers starts with improving your visibility in local search results and Google Maps, then optimizing your GBP and website to convert visitors into calls, visits, and sales. This includes keyword optimization so you show up for the right searches, a compelling Google Business Profile that encourages action, a user-friendly website that builds trust, and strategies like review generation and local content that attract qualified customers who are ready to do business with you.

I'm not getting calls or inquiries from my website - can SEO help?

Absolutely. Low conversion often means either the wrong people are finding you, or the right people aren't finding you at all. I look at both visibility (are you showing up in relevant local searches?) and conversion optimization (is your website and Google Business Profile compelling people to take action?). I'm looking at your website as a potential customer and determining if they understand your business and why they should do business with you over the local competitors in your area.